Posts Tagged ‘ marketing ’

Special: An Interview with Guy Kawasaki

Jun 9th, 2011 | By Dawn Rivers | Category: Specials

Want to be enchanting?
I mean, enchanting to everybody: significant other, your children, the postman, your colleagues or (especially) your clients?
In his latest book, Guy Kawasaki explains it all to you and shows you how to marshal the three pillars of enchantment — likability, trustworthiness and and something really special (a product, a cause, whatever) — [...]

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Special: An Interview with Anita Campbell

Dec 28th, 2009 | By Dawn Rivers | Category: Specials

Well, here’s something completely different.
I decided to take a break from complaining about politicians for this final podcast of the year, and turn instead to the much more pleasant task of talking about ways and means to spot opportunity that are accessible to the typical microbusiness owner.
And, really, what could be more accessible than watching [...]

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